Instagram Unveils 'Event Channel': Another Snapchat Ripoff?

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Instagram Unveils 'Event Channel': Another Snapchat Ripoff?

Postby Tom Nolette » Thu Aug 18, 2016 6:18 am

Instagram Unveils 'Event Channel' To Curate Videos Of Concerts And Sports Events: Another Snapchat Ripoff? -

...And, once again, Instagram has taken a page from Snapchat's playbook.

This time, the Facebook-owned photo and video sharing platform is taking inspiration from Snapchat's Discover tool by curating user-generated videos of concerts and sports events. The new feature is simply called the Event Channel, found in Instagram's Explore tab.
"Like the rest of Explore," Instagram notes, "this new channel is personalized for you and highlights events you might like."

How Instagram's Event Channel Works
To make you "feel like you're in the front row," the channel throws in a mix of videos based on what you've been liking and who you've been following, only this time the content comes from fellow Instagram users who are fans or attendees at an event and not a celebrity's social media or PR team. The curated videos therefore offer variety.

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