Why ESPN is going big on basketball

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Why ESPN is going big on basketball

Postby Tom Nolette » Tue May 22, 2018 5:13 am

Why ESPN is going big on basketball

ESPN is doubling down on basketball content. For good reason. Millennials love basketball.
About a quarter — 26% — of NBA fans are between the ages of 18-34, according to the Simmons National Consumer Study.

The coveted demographic could give ESPN a leg up with advertisers and brands.

That's likely why ESPN's plans to launch four new basketball-centric projects this season.

"The NBA has a young, diverse audience that we can reach digitally," said Connor Schell, ESPN's executive vice president of content. "We're totally excited about the content, the sport, the health of the game, the stars within the sport. The content [we're creating] resonates with our audience across platforms."

http://money.cnn.com/2018/05/21/media/e ... e=linkedin
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