Defending Against Sneaker Fatigue

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Defending Against Sneaker Fatigue

Postby Media » Fri Aug 25, 2017 6:32 am

Defending Against Sneaker Fatigue

From Foot Locker to Under Armour, companies that fed the athletic-footwear frenzy need new strategies to stay fresh.

Some of the biggest names in the athletic-gear business are shooting an air ball.

Foot Locker Inc.'s saw a quarter of its market value erased in a single day last week when it reported dismal earnings results. Dick's Sporting Goods Inc. shares sank 23 percent last Tuesday when it announced disappointing earnings. Not long before that, Under Armour Inc. reported that sales in its once fast-growing footwear division had declined in the most recent quarter.

Their collective weakness stands out after so many years in which sporty styles have reigned supreme in the retail world. Teens and millennials have reliably shelled out for sneakers with three-figure price tags and the "athleisure" trend has had many of us dressing in gym-inspired gear for all sorts of occasions.
What's going on? Is the trouble at these companies a sign that these sartorial mega-trends are flaming out? Not necessarily. But the landscape of this business has changed, and brands and retailers need to adjust to new realities. ... er-fatigue
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Re: Defending Against Sneaker Fatigue

Postby Prep » Thu Aug 31, 2017 7:58 am

Under Armour stock drops after Kevin Durant diss

...After telling Bill Simmons “nobody wants to play in Under Armours,” the company’s stock dropped 3.5 percent Tuesday, Reuters reported.

“I think a lot of kids, to be honest, they don’t choose Maryland unless they play in like an Under Armour system coming up,” said Durant, who signed a $300 million deal with Nike in 2014. “Shoe companies have a real big influence on where these kids go. Nobody wants to play in Under Armours, I’m sorry. The top kids don’t because they all play Nike.”

Coincidentally, Nike released it’s latest KDX Red Velvet shoe Tuesday.
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Re: Defending Against Sneaker Fatigue

Postby MBRer » Thu Oct 12, 2017 6:30 am

Matt Powell‏Verified account @NPDMattPowell
More Bad News for Under Armour: Teens Have Moved On ... 1507760172 … via @BarronsNext
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