Inside the secret Brooklyn 'farm' where Adidas is creating t

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Inside the secret Brooklyn 'farm' where Adidas is creating t

Postby Tom Nolette » Wed Jul 19, 2017 7:56 am

Inside the secret Brooklyn 'farm' where Adidas is creating the future

In Greenpoint, Brooklyn, in an unassuming warehouse space just across the street from a stone supplier, Adidas is plotting the future.

That's where the company has built its Brooklyn Creator Farm, a relatively secret location where Adidas hosts a small team of designers from studios around the world.

Their job? "Creating culture," said Mark Dolce, VP and creative director at Adidas.

Adidas recently let Business Insider have a peek at what goes on inside this design HQ situated in one of the cultural epicenters of the world.

http://www.businessinsider.com/adidas-f ... oes-2017-7
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